OUR BLOG

Make your website ‘search’ friendly

SEO Basics Make your website ‘search’ friendly

Those born before 1990 must remember the ‘phonebooks’ or the ‘yellow pages’ we used to search for a specific business, service, and even people. However, that was before the internet came and the likes of Google, Yahoo, and Bing replaced the times that disappeared from our homes like dinosaurs.

Also gone are the times when prospective consumers skimmed through entire booklets to find suitable businesses for their needs. Today, the consumer looks at only the first page of search results and settles on the product/service found there.

As they say, “The best place to hide a dead body is page 2 of Google search results.”

Given the industry race, it is vital for business owners to adopt effective practices such as ‘Search Engine Optimization’ that makes them visible on the first page of search results.

You too can take your website ahead of your competitors with our SEO Services Dubai.

What is SEO?

As a general internet rule, the websites that rank first in search engines or on the first page get more traffic and ultimately, increase in revenue and conversion.

Search Engine Optimization or SEO plays a pivotal role in promoting your website all over the World Wide Web. To achieve a high position in search engines, SEO specialists uses specific keyword or phrases and integrates them with rich and relevant content that boosts a company’s online presence.

Link-building strategies, guest blogging, updating content regularly, and staying updated with the changing algorithms of SEO are also essential tactics for favorable results.

At Greenland Marketing and Advertising Agency, we understand the fundamentals of SEO very well. Our team is well versed in all areas of digital marketing and utilizes innovative methodologies and tools to provide clients with the ranking they deserve.

Take a look at our portfolio for testimonies from satisfied clients in Dubai and surrounding areas.

How to build a good SEO strategy

For an average person, the term ‘SEO strategy’ may be a bit intimidating but our SEO specialists ensure to make the comprehensive process easy and understandable for the clients.

An effective strategy for SEO Service includes:

Analysis of the current online presence

Before implementing any marketing tactic, it is a good idea to assess the current state of website.

  • Is traffic the major issue?
  • What are visitor’s views about the website?
  • Does the website portray as an example of a good site
  • Is the layout easy to follow
  • Is the content relevant and up-to-date

Having an honest and critical analysis of the website will highlight the major issues and make amendments easy and effective.

Set goals

Once the major issues affecting page ranking is apparent, its time to set goals for your SEO strategy. What are the areas that you would like to see improvements in? Is it only page ranking? or social media activity, click-through rates, links, and conversion rates also important?

Keyword research

The keywords play an important role in how your pages get indexed in Google’s file. Based on our requirement gathering and thorough research, the team at Greenland Marketing and Advertising Agency outlines a list of potential keywords that will assist in securing your company’s website on the top of search page.

Technical audits

Regular technical audits of the websites are essential to ensure that no aspect of the site is influencing the search engine ranking and visibility in a negative manner.

A general website audit includes:

  1. Assessment of the directory structure to ensure all links are in place
  2. URL optimization process to check for short, accurate, and static web addresses
  3. Image optimization to enhance page load times without compromising the media quality
  4. Any technical issues that need to be addressed such as page speed and load time
  5. Any content requirement that is crucial for the promotion of your webpage
  6. Current performance of your website and social activity

Our approach to a perfectly optimized page

As one of the best SEO agency Dubai, we focus on the four key components of search engine optimization to achieve the desired results.

Technical SEO

The technical SEO process ensures that the search engine can read and explore your site with ease. it also takes into consideration whether the website is mobile-friendly, the page load time, and the overall structure.

Content

Content is and always will be the king of digital marketing.

Quality content is not only about what you do but also about how well you do it. SEO optimized content does not only include your services page but also case studies and testimonials that prove you as an expert in the industry.

On page optimization

The on-page SEO service includes using keyword rich content, descriptive URL’s, Meta descriptions, and proper use of H1 tags within the content. On-site optimization procedure also ensures that the website is user-friendly and easy to navigate.

Off-page SEO

Our off-page optimization service explores the areas outside of Google and other leading search engines. This enables your targeted audience to find your website from other virtual mediums such as email, social media, blogs, forums, etc.

At Greenland Marketing and Advertising Agency, we expand your reach to the audience by creating guest posts and publishing them on authority sites, building an email outreach program, using sponsor posts, infographics, and listing your site on resource pages that are relevant to your industry.

Why choose us to promote your brand

Greenland Marketing and Advertising Agency is one of the best SEO Company Dubai. Providing service for over four years, our SEO experts guide you through the complicated world of internet and assist you in every step it requires to excel in the industry.

Our expert team has a clear understanding of the search engine fundamentals and applies the right tactics so you see the traffic you always wanted to.

  • Use of ethical and only organic methods to drive traffic
  • Adherence to guidelines of Google and other search engines
  • Competent in both – Local SEO and international SEO
  • Proficient in E-commerce SEO
  • Guaranteed results
  • Affordable SEO packages
  • Customized SEO to cater industries of all size and niche
  • Expert and talented team

Interested in enhancing your search presence? Simply fill out the form and our representative will get back to you!