With more than 3 billion accounts across the globe, social media requires no introduction. But do you know that majority of these users are following brands like yours on the platform? In fact, a recent report found that people follow brands more than they follow celebrities and admit that social media helps them in making purchase decision. On Pinterest alone, 80% of millennials say that the platform helps them decide what to buy. Additionally, on Instagram, 80% of users claim to follow at least one brand or business.
Simply put, businesses who are not taking advantage of social media are missing many opportunities to connect, engage, and grow their business.
Here are some more benefits of advertising on social media and why business owners as well as marketers should escalate their advertising strategy on this medium.
1. Increased brand awareness
Highlighting your brand to the prospective audience is the prime goal of any marketing strategy. Since social media is being used by individuals from all walks of life – consistent posting about your business on different platforms increases its visibility and makes the consumer more familiar with your products and services.
Take the example of fast food giant, Wendy’s that initiated a Twitter marketing strategy to connect with consumers and enhance their brand visibility when it started falling behind competitors such as Burger King and McDonalds. Determined to regain their relevance in the industry, the company started responding to tweets – sometimes with jokes and jabs at the competitors. Needless to say, the tactic worked and besides gaining thousands of followers on the different social media platforms, Wendy’s also bagged the title of top Twitter in the year 2017.
2. Increased traffic
Did you know that 68% of American adults are Facebook users while 78% use Instagram and 45% are on Twitter? This means that your potential audience is more than likely to be using any of the popular social media platforms.
With consistent advertising on social media comes increased visibility amongst audience and thus increases your chance of conversion.
German-based online apparel company was the first to include the shopping feature in their Instagram marketing tactic. Allowing the consumers to shop directly from their Instagram account not only increased the company’s sales by 64% but also saw 56% more website visitors.
3. Improve search engine rankings
We all know the importance of SEO and its impact on page ranking. If your business has a social media listing, chances are it will appear in the first page of search results. In fact, 58% of marketers who use social media for one year or longer have admitted to better social engine rankings.
Moreover, social media channels are also similar to search engines. When researching a specific product or service, prospects are likely to search for the same on both – search engines and social media accounts.
Look at these stats that prove how much people are using social media:
- Twitter handles 19 billion search queries a month (as of 2010)
- In the year 2012, Facebook received one billion search queries a day
- YouTube marketing strategy is a top priority of marketers as the video-streaming platform receives 3.7 search queries a month
To sum it up, companies should enhance their SEO strategies for not only traditional search engines like Google and Bing but also social searches.
A traditional marketing campaign includes advertisement on TV, radio, newspaper, and billboards. Undoubtedly, these methods are also effective and provide a significant increase in sales but these methods are also expensive, especially for a business that is running on a tight budget.
On the other hand, social media is (almost) free. With a personal computer and a stable internet connection, anyone can create their business account (free of charge) on the different social media platforms and promote their page.
And if you decide to use paid advertising on these mediums, remember they cost very less while their ROI is substantial due to the massive audience it reaches.
5. Consumer satisfaction
Social media is a two-way street and allows companies to directly interact with their current and potential consumers and vice versa. By keeping an active profile, business owners can respond to consumer’s queries, suggestions, and appreciation in a way that is appropriate for the brand. Moreover, consumers also appreciate the personalized response they receive from brand’s rather than an automated one.
Take the example of Starbucks. The company has added an additional Twitter handle @MyStarbucksIdea where consumers can submit and discuss ideas to make the coffee café better.
Walmart, the American retail giant uses Facebook Marketing to interact with their consumers. Scroll through their Facebook page to see how the company has responded professionally and in a friendly manner to all consumer’s queries and complaints – thus showing that they offer great customer service as well.
Let’s get started with GLMA Agency
As you can clearly see, social media marketing has many advantages and the above are just a few to mention. if your marketing strategy doesn’t implement an effective social media advertising process, then perhaps now is the best time to get started.
The sooner you start, the sooner you will see growth in your business!
To handle all your social media marketing, simply give us a call at +971 55 639 2768 or fill out the form below to get a free quote of our services. We at GLMA Agency are the leading force for all your digital and social media marketing needs in UAE. We create a credible online presence on all leading social media platforms and manage it on your behalf so your business grows to its maximum capability.